How to Create Your Own Custom Marketing Material

To supplement what's already available from Transit, our partners also create their own unique marketing material. Just be sure to follow our three rules of thumb (including reviewing it with us!) before putting messages out into the field.

We find that information at stations, bus stops, and on vehicles, as well as on your website, is most effective at informing riders about Transit.

Here are some examples of great custom content from Transit's partners:


Reach out to us by emailing

Web pages

Riders visiting your website for information often want to know about your preferred app, so it's helpful to have a dedicated page on your website where riders can learn about Transit. Here are some examples:

We recommend linking to this page from your home page, as well as pages with trip planning, alerts, and schedule information. We also recommend adding a smart banner about Transit for riders accessing your website on a mobile device.

Social media

Valley Transit Authority

St. Louis Metro

Rhode Island Public Transit Authority

Signage and physical marketing

Greater Cleveland RTA transit center poster

Tauranga BayBus stop signs

MoGo bikeshare banners, Detroit, MI

MoGo bikeshare banners in Detroit

Tahoe Transportation District bus stop posters

Utah Transit Authority station displays

Vehicle interiors

Rochester Transit System, Rochester, NY

Vehicle exteriors

RideKC, Kansas City, MO

RideKC, Kansas City, MO

Sasaktoon Transit bus back ads

Golden Gate Transit bus back ads

Utah Transit Authority headsign
MTA Maryland Bus Wrap
MDOT MTA (Baltimore) bus wrap

Audio announcements


Saskatoon Transit introductory video

Go! Vermont app explainer

Valley Transportation Authority introductory video

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