How to Create Your Own Custom Marketing Material
To supplement what's already available from Transit, our partners also create their own unique marketing material. Just be sure to follow our three rules of thumb (including reviewing it with us!) before putting messages out into the field.
We find that information at stations, bus stops, and on vehicles, as well as on your website, is most effective at informing riders about Transit.
Here are some examples of great custom content from Transit's partners:
- Web pages
- Social media
- Signage and physical marketing
- Vehicle interiors
- Vehicle exteriors
- Audio announcements
Reach out to us by emailing firstname.lastname@example.org.
Riders visiting your website for information often want to know about your preferred app, so it's helpful to have a dedicated page on your website where riders can learn about Transit. Here are some examples:
- MDOT MTA (Baltimore, MD)
- VTA (Santa Clara Valley, CA)
- Metro Transit (St. Louis, MO)
- Marble Valley RTD (Vermont)
We recommend linking to this page from your home page, as well as pages with trip planning, alerts, and schedule information. We also recommend adding a smart banner about Transit for riders accessing your website on a mobile device.
Signage and physical marketing
- RideKC onboard audio announcement (WAV file)