How to Create Your Own Custom Marketing Material
To supplement what's already available from Transit, our partners also create their own unique marketing material. Just be sure to follow our three rules of thumb (including reviewing it with us!) before putting messages out into the field.
We find that information at stations, bus stops, and on vehicles, as well as on your website, is most effective at informing riders about Transit.
Here are some examples of great custom content from Transit's partners:
- Web pages
- Social media
- Signage and physical marketing
- Vehicle interiors
- Vehicle exteriors
- Audio announcements
- Video
Questions?
Reach out to us by emailing partners@transit.app.
Web pages
Riders visiting your website for information often want to know about your preferred app, so it's helpful to have a dedicated page on your website where riders can learn about Transit. Here are some examples:
- MDOT MTA (Baltimore, MD)
- VTA (Santa Clara Valley, CA)
- Metro Transit (St. Louis, MO)
- Marble Valley RTD (Vermont)
We recommend linking to this page from your home page, as well as pages with trip planning, alerts, and schedule information. We also recommend adding a smart banner about Transit for riders accessing your website on a mobile device.
Social media
Valley Transit Authority
St. Louis Metro
Rhode Island Public Transit Authority
Signage and physical marketing
Greater Cleveland RTA transit center poster
Tauranga BayBus stop signs
MoGo bikeshare banners in Detroit
Tahoe Transportation District bus stop posters
Utah Transit Authority station displays
Vehicle interiors
Rochester Transit System, Rochester, NY
Vehicle exteriors
RideKC, Kansas City, MO
Sasaktoon Transit bus back ads
Golden Gate Transit bus back ads
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Audio announcements
- RideKC onboard audio announcement (WAV file)
Video
Saskatoon Transit introductory video
Go! Vermont app explainer
Valley Transportation Authority introductory video